Designing Era’s Market Debut
When we set out to take Era.app to market, our focus was on finding the perfect balance between clarity, trust, and action. We needed to explain what the company does in a way that resonates, include credibility-building elements to establish trust, and still maintain a direct response approach to move users seamlessly through the funnel.
To do this, we crafted creatives that combined key elements of the app’s user interface with authentic, relatable human imagery. Showing the UI helped demystify the product and gave potential users a clear idea of what to expect. Human faces added an emotional connection, helping the audience see themselves in the experience. To tie it all together, we used a bold, clear call-to-action placed front and center.
With this approach, we’re not only starting to see how the target audience responds, but we’re also setting up a framework for optimization. By testing multiple variants of these creatives, we can refine every aspect and identify the one standout direction that drives results. It’s an iterative process, but one that’s essential for turning initial insights into a scalable, high-performing campaign.