Customer-First Ads That Drive Real Results
We developed a series of static ads to run on various social platforms, each designed with a similar visual structure but with slight variations to test which watch resonated best with Pesto's audience.
Based on our analysis, we decided to prioritse watch-focused creatives, as they consistently outperformed all other asset groups.
Each variant was crafted to allow for A/B testing, evaluating which combinations of background colors, headlines, and imagery led to the highest engagement and conversion rates.
Testing different color schemes and messages also helped determine which visual style most effectively communicated the brand’s value proposition to diverse segments within the target audience.
Overall, the campaign proved highly successful (with 100s of creatives tested). We noticed higher engagement for watch-focused assets. This allowed us to deliver strong results and continue testing based on ongoing data insights.