Sober Truths, Funny Thoughts

It's always hard to try and make content for a serious topic. So when our client NewForm asked for comedic UGC videos, naturally, we had to figure out how to toe the line. How far can you go when your target audience are people experiencing serious recovery journeys? The answer? A two-pronged approach. Anthropomorphising the internal battle of choice and talking to your inner child. We conceptualised and scripted two concepts to appropriately touch on the start of a recovery journey. Answering the client's desire for comedy but also applying a softer feeling to close out that loop. The Studio developed a creative deck, script and even shot and edited mockup references - going above and beyond (as always) to solidify the intended creative vision.