Testing the AI Angle for Era

We knew the audience for Era would likely have some familiarity with AI, so we designed a user interface inspired by the look and feel of popular AI language models. The goal was to strike a balance between something familiar and something intriguing, creating an experience that felt both intuitive and engaging. To get it just right, we tested different layouts and colour palettes, fine-tuning the design to connect with the audience while showcasing Era’s AI-driven capabilities.