Ordli
Text conversations with Ordli
These two visuals present a simulated text message exchange between family members, styled like a familiar chat app interface. The first ad uses soft tones, beige and coral, with gentle typography. The second version mirrors the same conversation but uses darker, high-contrast green colours, to stand out visually, and for us to see which one would perform best.
In both, the conversation quickly communicates the value proposition: someone needs to report on their dad’s spending for a legal or care-related reason, which a lot of people with elderly parents can resonate with, and the solution comes effortlessly: “On Ordli. One tap gives a tidy report.”
