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As part of Growthcurve’s long-time film partnership with Coinbase, we set out to create a film that captures the accessibility of crypto on the bustling streets of New York. The ad follows a candid conversation between two men, different in age and background, highlighting that crypto is for anyone, at any stage of their financial journey. To bring this vision to life, Growthcurve secured a full street lockdown in New York, managing everything from concept to production. The result: a dynamic, real-world take on the future of finance, proving that crypto isn’t just for insiders, it’s for everyone, everywhere.

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