The Tenn
TheTenn Today: Social News Stories
TheTenn Today is a social media content series we created to increase brand awareness and build trust among followers by leveraging timely and relevant news stories. Focused on personal finance, economics, and banking, the series kept TheTenn's audience informed and engaged with posts that broke down complex topics into accessible, actionable insights. The stories would be posted at the start of each week with the goal being to position TheTenn as a reliable, knowledgeable voice in the financial space. The stories were designed to help followers navigate the ever-changing financial landscape, while also reinforcing the brand’s mission to empower customers.
Increased social media engagement
Stronger audience trust
Boosted brand credibility
To further reinforce the brand and to add structure, consistency, and value to our content, the format of TheTenn Today was:
- 4 Key Updates: Relevant and interesting finance news stories to keep followers informed on the latest developments in personal finance, economics, and banking.
- 3 Topical Articles: Deep dives into timely events, people, or stories—such as the Olympics—designed to connect broader cultural moments to the audience's financial lives.
- 2 'In Case You Missed It' Posts: Highlights from other content shared throughout the week, showcasing high-performing reels and posts to drive engagement and increase visibility.
- 1 Positive News Story: A feel-good piece to wrap up the series on an uplifting note, reminding followers of the positive stories happening each week that they may have missed.
This thoughtful format ensured that TheTenn Today provided a balance of education, relevance, and optimism, further strengthening the audience’s trust and engagement with the brand.
