Phantom
UGC turned Quiz
Exploring how UGC can be reimagined through an interactive quiz format that gets viewers actively involved.
Social-first format
UGC
Storytelling
For our client Phantom, we wanted to rethink what UGC could feel like, so instead of a standard talking-head style ad, we built a more interactive quiz format with a game show vibe.
It’s structured around 3 quick questions, designed to pull the viewer in and get them actively involved rather than just watching passively. The pacing, tone, and visuals all lean into that fast, energetic “you’re part of the game” feeling.
The result is a piece that feels more engaging, more playful, and built for attention in the same way people actually consume content today, by participating, not just viewing.