Betmate
On the UGC side for Betmate, we created content that showcased the app’s social and community-driven experience, bringing to life the banter and competition that make it unique. We partnered with a mix of content creators and real users to produce content that felt both authentic and entertaining, while also resonating with a wider audience. This approach not only built trust through relatable storytelling but also amplified Betmate’s reach by leveraging creators’ existing football and lifestyle communities.
Social Connection
Multi-Format Creative
Hook-Driven Structure