Making the Invisible Visible: Our Campaign for iSelfie
At the heart of iSelfie’s innovation is simplicity, an app that turns your camera into a health-check tool, no wearables or wires needed. Our creative direction focuses on making that feel real and relatable, by using genuine and expressive portraits, we communicate trust, emotion, and clarity.
We leaned into clarity and visual demonstration. In this set of ads, we made the phone the hero showing it in action, taking a selfie with visual elements that suggest scanning. Think subtle face dots, forehead indicators, light pulses from the camera. The goal was to make the invisible visible and help the concept land more intuitively.
These creatives were built specifically for the Saudi Arabian market. From tone to visual cues, we made sure the look and feel resonated locally. On-screen UI elements show sample health data like PPM, reinforcing the value of the app and making the outcome more tangible.
We also explored emotional cues. In one of the variants, we tested a subtle shift: the same person, with and without a smile. It’s a small change, but early performance data suggests it might help address one of the key friction points, making the software feel less clinical and more human, especially important when introducing unfamiliar tech.
This is part of a broader testing strategy that balances education, localisation and emotional design, all working together to build trust and drive conversion in a brand-new product space.
