Betting, But Make It Social
The Home of Social Betting, Betmate invites fans to ditch the bookies and wager against their mates instead. Our task was to visualise that promise in a way that felt instantly relatable and irresistibly fun.
We created a squad of bobble-headed characters whose expressions mirror the joy, agony and friendly rivalry that defines social betting. By pairing them with Betmate’s signature neon green, punchy headlines and tournament-specific kits, the series delivers scroll-stopping humour while steering viewers straight to the app.
We created a squad of bobble-headed characters whose expressions mirror the joy, agony and friendly rivalry that defines social betting. By pairing them with Betmate’s signature neon green, punchy headlines and tournament-specific kits, the series delivers scroll-stopping humour while steering viewers straight to the app.
