NewForm
More Events, More Living
Newform is an app built around one idea, that an active, social life should be easy to find and easier to join. The creative challenge was translating that into visuals that felt genuinely aspirational, two concepts that approached the same brief from completely different angles.
Immersive First Person
Lifestyle Led Creative
Candid Motion Aesthetic
The first puts the viewer directly into the experience, across hiking trails, pickleball courts, lake swims and tennis courts, making Newform feel less like a product and more like a lifestyle. The second strips everything back, letting candid photography carry the weight, with a clean minimal event template laid over the top that could scale across any activity without losing its identity.
