Fanatics
More Than POV
POV creative has dominated the FYP for years, becoming one of the most familiar and effective formats on social. But as the style has scaled, what once felt authentic and fresh now risks blending into the background. That shift is exactly where the opportunity lies. Instead of defaulting to the standard POV format, we challenged creators to rethink the role of the phone, using it not just as a filming tool, but as a creative device. The goal: evolve a format everyone recognises into something that feels new, engaging, and impossible to ignore.
UGC video
