Pressing Play on a Global Trend

We created a motion video for GrabrFi that taps into one of the internet’s longest-running trends, the hydraulic press. You’ve seen it before, objects getting crushed for that oddly satisfying payoff. This time, it’s a block of cash under pressure. When the press comes down, the cash folds, compresses, and transforms into a GrabrFi card. The idea is simple. It takes something people already love watching and connects it to how GrabrFi works, turning money into something more useful. Because the trend is visual, it works anywhere. No voiceovers, just quick translations and a clean, universal story that lands across markets. This approach lets GrabrFi stay in step with online culture while keeping its message clear: make your money work smarter, not harder.