Phantom
One Video. Four Angles.
Same video. Four different versions for our client Phantom. The only thing changing here is the text on screen, but each version speaks to a different message or customer mindset. The idea was to show real examples of what someone can actually achieve using the app, without needing to shoot loads of different content. One solid UGC video can go a long way when you change the angle, hook, or positioning. We’ve found that showing the outcome or what’s actually possible is usually way more effective than just having someone sell the app straight to camera. A lot of the time it’s not about making more videos, it’s about getting more out of the ones you already have.
UGC video
