Setting Up Our Ad Framework for iSelfie
The aim with this set of ads was to build a solid foundation for testing different creative elements. Visually, we focused on placing a large central figure using a phone, merging the person and their selfie into one cohesive image. The goal was to visually tie the message of you and your selfie together - to express that iSelfie was more a part of you and your daily routine.
We featured an iPhone in the creative, since that’s the audience segment we’re currently targeting and testing against.
For this initial top-of-funnel concept, we included three feature USPs, but intentionally held back from making them the main focus. Instead, we’re using this phase to see how the broader concept performs before isolating and testing individual features. That way, we’ll be able to identify which feature drives the best results when introduced more prominently in future iterations.
