Shaping the Look of Crypto with Uphold
A look inside our creative process with Uphold, translating a complex, fast-moving fintech platform into a brand world that's clear, confident, and built for the mainstream.
Building for Uphold meant building a system first. Using Figma Weave's node system alongside a brand library in Nano Banana Pro, we put together a pipeline that could handle the volume and complexity a brand like this demands, keeping everything consistent across multiple touchpoints.
From there it was about craft. The focus shifted to lighting, reflections, and pushing the 3D renders to a place that had real studio quality. We kept developing and refining, going back, adjusting, being honest about what was working and what wasn't until it clicked.
All In One Place
The card podium visual was designed to communicate Uphold's multi-asset offering in a single, immediate image, with Bitcoin, Ethereum, and XRP orbiting the Uphold card. It's a piece that needed to feel premium and purposeful, and every compositional decision was made with that in mind.
Secured by Design
The vault visually translates one of Uphold's most abstract selling points, security, into something you can immediately feel. A brushed steel safe, Uphold logo on the door, cracked open to reveal a stack of glowing green Crypto coins inside.
Always In Your Pocket
The phone mockup puts the Uphold app front and centre, wrapped in a swirl of green-lit chrome rings that give the whole composition a sense of energy and motion. The UI is legible and real, showing live balances, multiple crypto accounts and portfolio performance, grounding the visual in the actual product.
