Fanatics
Fanatics Markets + Sports UGC = Wins
Fanatics Markets is a new prediction markets app, built for the U.S. sports audience. Our UGC strategy focused on reaching the core demographic, sports fans who are deeply engaged with social content, while testing new, algorithm-friendly formats to stay top of mind and drive discovery among users interested in sports and trading. To bring this to life, we partnered with creators who have access to authentic sports environments like basketball courts and skate parks. This allowed us to tell the story of sports trading in a way that feels both familiar and fresh, and blending real-world sports culture with a new, engaging take on prediction markets.
UGC video
