Turning crypto curiosity into first-trade action.
Working with Uphold, we developed a performance-led static campaign designed to move crypto-curious users from watching the market to making their first trade.The brief centred on a simple acquisition offer: get $30 in Bitcoin when you trade $10 or more. Our role was to turn that incentive into a clear, scroll-stopping creative system with strong Bitcoin visuals, direct messaging and flexible assets built for paid social.
The campaign was built around a clear audience insight: financially motivated adults had seen crypto opportunities unfold before, but had not always taken part.
Uphold’s first-trade bonus gave that audience a simple reason to start. The creative needed to make the offer feel immediate, credible and easy to understand in seconds.
To do that, we built a visual system around bold Bitcoin imagery, direct offer messaging, clear Uphold branding and simple app download cues. Every route was designed to help the reward land quickly while giving the campaign enough variation for testing across digital placements.
Making the reward feel tangible
The offer needed to feel more valuable than a line of promotional copy. It needed a visual hook that could stop the scroll and make the Bitcoin reward feel immediate.
Using Figma's Weave, we developed a set of Bitcoin-led assets with strong orange contrast, premium green lighting and a sense of physical depth. The goal was to make the bonus feel like something users could clearly recognise, understand and act on.
A clear offer, understood fast
The campaign message had to work instantly: get $30 in Bitcoin when you trade $10 or more.
Each layout was built around speed of understanding. The offer stayed prominent, the CTA remained direct, and the visual system supported the message rather than distracting from it.
This balance helped the work feel promotional without becoming cluttered — clear enough for performance, but visually strong enough to hold attention.
AI-built assets with campaign polish
The AI-generated visuals were treated as campaign assets, not one-off images.
We refined the Bitcoin forms around material finish, lighting, shadow, glow and contrast so they could sit confidently inside a branded performance system. The result was a flexible asset library that gave the campaign range while staying connected to Uphold’s green brand world.
A system built for creative testing
The final campaign was designed as a flexible creative system, not a single execution.
Different routes explored different ways into the same offer: stacked Bitcoin coins, glowing coin environments, app-led visuals and premium crypto atmospheres. This gave the campaign multiple hooks for testing while keeping the core message consistent.
Every static carried the same essential structure: a clear reward, strong Uphold branding, recognisable Bitcoin imagery and a direct download CTA.
From one incentive to a scalable campaign
The strength of the work came from keeping the offer simple while building enough visual variety around it.
By combining AI-led asset development, performance-focused layouts and a clear acquisition message, the campaign turned one first-trade incentive into a set of scalable static assets for Uphold.
One offer. Multiple visual hooks. Built to move users from watching to trading.