The AI engines are citing your employees by name
An AI answer is assembled from passages, and each passage gets credited to the entity on the page. In 2026 that entity is a ...
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How To Measure Ai Referral Traffic Properly In GA4
The AI row in your GA4 property is a classification, and the classification was built for a web that did not have assistants...
The growth operator’s complete guide to AEO (Answer Engine Optimisation)
One morning I opened our referrals dashboard and found something I didn’t expect: Chat interfaces were already out‑pulling s...
