In ChatGPT the keyword is a paragraph
Start with who can see the card. Ads in ChatGPT show to logged-in adults on the Free tier and on Go, the $8 a month plan wit...
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Under fifty purchases a week Meta is guessing at your creative
Meta's learning phase wants roughly fifty optimisation events in one ad set inside a rolling seven days. Below that the ad s...
How AppLovin Hijacked Billions in App-Install Spend from Google
I remember exactly when AppLovin first spiked onto my radar. Google’s own performance-marketing teams, usually unflappable, ...
Launching a Mobile Game? You’ll Want to Read This First
It’s an exciting time to be working in mobile gaming marketing.While many sectors stalled last year, the mobile gaming indus...
How to Write Winning Copy for your PPC Ads
Copywriting - there’s a reason why it’s referred to as both a science and an art. Get your ad copy wrong and you’ll waste th...
The Iceberg Effect: How to Stop Your Ad Spend From Melting Away
As we know, Pay-per-click (PPC) is a really valuable marketing tool for any business looking to grow. But if you’re not care...