Stay ahead of the curve

Hormozi's portfolio records 50 or more new ads every week, and that volume is the whole Meta strategy. The number is right f...

Cliff Weitzman wrote a rap song about his own dyslexia and ADHD, put it into Meta's auction, and it brought Speechify around...

Meta's learning phase wants roughly fifty optimisation events in one ad set inside a rolling seven days. Below that the ad s...

Revolut increased marketing investment 47% year on year in 2025 "while maintaining strict adherence to our payback period co...

Over-segmentation is the most expensive habit I see in DTC accounts, and almost nobody thinks of it as a cost. You inherit a...

I remember exactly when AppLovin first spiked onto my radar. Google’s own performance-marketing teams, usually unflappable, ...