A New Home for Your Crypto
A motion piece for paid social, made for a specific moment - when crypto holders are looking for a new place to keep their assets.
The Concept
Two things had to land at once. Move your crypto to Uphold. Earn up to £1,000 for doing it.
We made the move literal. A portal. Coins drop in from one side and come out the other as Uphold green.
That collapses the offer into one visual. Old wallet, new wallet, same frame.
Our Process
The set is quiet on purpose. A dark stepped environment, no characters, no overlay graphics fighting for space. Black competitor coins above, green Uphold coins below, a glowing disc in between doing the work.
The choreography is one-line. A coin falls. The portal flares. A green Uphold coin lands. The headline holds in the corner. There's nowhere else to look.
The colour carries the brand. Uphold green is held back for the portal and the coin that comes out the other side, so every drop reads as the moment of conversion.
