Fanatics
Fanatics Knicks - Man On The Street
Fanatics Markets is a prediction markets platform built for U.S. sports fans, and our goal was to capture the passion and energy that define live sports culture. During the New York Knicks' playoff run, our team hit the streets of Manhattan to interview authentic fans and create content that felt as exciting and unpredictable as the games themselves. Immersed in the excitement surrounding Madison Square Garden, we captured real reactions, memorable fan moments, and the unmistakable spirit of New York basketball. The resulting content was published across Fanatics Markets' organic social channels, driving strong engagement while reinforcing the brand's connection to the sports communities it serves.
Social Video
UGC
Interview
