Fanatics
Fanatics Markets World Cup UGC'S
To capture the excitement of the World Cup, we created some user-generated content, around some of the tournament's hottest topics. These included who'll win the Golden Boot, why VAR is ruining the game and what's the actual point of Hydration Breaks. The results confirmed that fans will debate anything controversial surrounding the world's biggest tournament, and they love throwing shade at whatever they think is ruining the sport.
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