Fanatics
USA is Soccer HQ
For Fanatics Markets, we created an AI-powered UGC campaign that blends creator-style storytelling with dynamic motion graphics to promote year-round soccer trading. Built around a humorous take on America's growing soccer culture, the video follows an energetic AI character showcasing how fans can stay engaged with the sport beyond the World Cup through the Fanatics Markets app. The campaign combines authentic social-first content with polished visual enhancements to create an entertaining, engaging, and highly shareable experience.
GenAI
UGC Video
Sports Native
