Fanatics
Fanatics Markets World Cup Time Traveller
To capture the excitement of the World Cup, we created some user-generated content, in particular making videos about the hot trend "time traveller". This trend has been a massive feature across many sports, with creators making the post ahead of time, then posting it after the result. This makes it seem they "time traveled" and knew the result ahead of time. This content brings in a mix of rage-baiters and comment triggering audiences, producing a mass amount of views.
Social Video
UGC
Sports