Take A Hike - Pre-Vis to Post-Pro

Reimagining the office carpet as a rocky river crossing in the middle of Utah was a challenge. For NewForm's April UGC, the Studio had a lot of fun experimenting with a hand-drawn storyboard crossed over with in-office pre-vis mockup. Inspired by the random side quests that your sober friend goes on to distract themselves in their recovery journey, our UGC takes you on a Nature Hike. This comedic strategy was something our client initiated in previous scopes - poking fun at the little intricacies of sobriety.