NewForm
Take The First Step
To tap into a feeling most people know well, we created two pieces of UGC around the nerves and overthinking that can come with trying something new. One used a climbing wall as a metaphor for pushing past fear, while the other followed a creator spiralling before his first dance class. Dynamic typography, collage-style edits and layered visual effects helped bring those anxious thoughts to life, with NewForm giving him the reassurance to take the first step. The result was energetic, relatable content that feels natural in-feed and shows that sometimes the hardest part is simply showing up.
UGC
Wellness
Paid Ads
