The Tenn
Overhauling A Fintech's Brand With A Punch
We revamped TheTenn's brand to resonate with young working professionals in today’s modern U.S. landscape. Our goal was to position the brand as a trusted leader in fintech, while also infusing it with a sense of approachability and flair.
We began by developing a colour palette centered around the brand's signature green. From there, we expanded it into a custom-designed landing page aimed at attracting and converting new customers.
For social channels, we created a more playful iteration of the brand to boost virality and shareability. The focus was on bold typography, 3D elements, and authentic imagery featuring real faces.