Stay ahead of the curve

Most underperforming Google Ads accounts I audit do not have a traffic problem. They have a separation problem. Everything i...

Over-segmentation is the most expensive habit I see in DTC accounts, and almost nobody thinks of it as a cost. You inherit a...

I remember exactly when AppLovin first spiked onto my radar. Google’s own performance-marketing teams, usually unflappable, ...

In this 6 part essay I'll look at the how paid search has evolved over the last 5 years (2020 - 2025), explaining why old me...

The default settings on your Google Adwords campaign can feel like a godsend if you’re new to the world of PPC campaigns. Bu...