How a AppLovin Hijacked Billions in App-Install Spend from Google
I remember exactly when AppLovin first spiked onto my radar. Google’s own performance-marketing teams, usually unflappable, ...
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Modern Paid Search Marketing Strategies For The Ai Age
In this 6 part essay I'll look at the how paid search has evolved over the last 5 years (2020 - 2025), explaining why old me...
These Settings Will Make Or Break Your Google AdWords Campaign
The default settings on your Google Adwords campaign can feel like a godsend if you’re new to the world of PPC campaigns. Bu...
