Fanatics
Fanatics Markets World Cup Interviews
To capture the excitement of the World Cup, we deployed social street teams in Los Angeles and Miami on behalf of Fanatics Markets. Our teams hit the streets to connect with fans from around the world, creating authentic conversations that reflected the passion and energy surrounding the tournament. From lifelong supporters to first-time attendees, we asked fans to share their predictions and rate their national team's chances of lifting the World Cup trophy. The result was a collection of genuine reactions, cultural perspectives, and spirited debates that showcased what makes the World Cup one of the world's most celebrated sporting events.
Social Video
UGC
Interview
