Restore Your Youthful Energy
NMN (Nicotinamide Mononucleotide) is a naturally occurring molecule in the body that plays an important role in cellular energy production, metabolism, and aging processes. It has become popular in the health and longevity world as a supplement marketed for anti-aging and energy support.
The Concept
This concept focuses on users actively searching for NMN supplements on Google, where intent and product interest are already established.
Rather than driving users to a traditional landing page experience, the strategy uses Shopping Ads across Google Search and Meta Catalogue placements to surface multiple product-focused creatives directly within the discovery and purchase environment.
The goal is to intercept high-intent searches and present clear product variations that highlight the formula, ingredients, and key benefits.
Exploring Different Angles
The motion creative focuses on educating users about what’s inside the product and how it works, helping build understanding and trust after the initial discovery. The static creatives then reinforce the key benefits in a visually captivating way, making it easy for users to quickly grasp the value of the product while they’re considering it.
Together they work well: motion drives deeper product understanding, while statics highlight the core benefits in a clear, scroll-stopping format.
The Result
The campaign effectively captured high-intent NMN search demand through Google Search Shopping and Meta catalogue placements. Product-focused creative helped users quickly understand the formula, ingredients, and benefits while comparing supplements.
This approach significantly expanded reach among new audiences and contributed to a 121% increase in new customer growth.
