Fanatics
Using AI to elevate UGC
UGC doesn't always come back exactly to brief; a creator drifts from the art direction, misses a line, or doesn't have the props to use. Rather than lose time and schedule a reshoot, we use AI to close the gap and get the creative saying and showing what it needs to. In the examples below, we've added a pot of sauce, a cat, and a strip of tape on the wall, small fixes that kept the launch on schedule.
Social Video
UGC
Influencer