If there is one thing that social media marketers know to be true, it is that having great content is absolutely pointless if it does not have the right kind of post reach.
This is especially true for Facebook - the social media platform that started it all. Over the last decade, social media managers, social media marketers, brands, and content creators all around the world have made it a point to study the constantly evolving Facebook algorithm, in order to maximise the traction that their content receives. Specifically, all these people want to understand how the Facebook algorithm decides which sort of posts get the highest priority in terms of organic reach.
So, let us take a peek at the inner working of the controversial, mysterious, mythical beast that is the Facebook algorithm.
To begin with, we will break down what the algorithm is and how Facebook algorithm changes have affected content over the last couple of years.