It’s official - iOS 14.5 is live and digital marketers are fearing what it will mean for tracking their ad performance now that their lead attribution is limited.
Positioning themselves as the go-to for privacy protection, Apple’s newest update gives iPhone and iPad users full control over how their online behaviour is tracked. So what exactly will that mean for advertisers who use that information to drive their campaigns?
We’re going to cover how the iOS 14 update will impact your ads and how you can optimise your campaigns to fit with Apple’s new rules. First, let’s start with exactly what’s changed in iOS 14.