Helping the Right People Find the Right Tools:
For Ordli, we’ve recently introduced a new creative direction focused on delivering value up front with a lead magnet: a free guide for people who hold Power of Attorney.
It’s a group that the product is built for, so instead of asking them to sign up to the platform straight away, we start by offering them something useful.
The idea is simple. The moment someone sees the ad, they’re presented with a headline that calls out directly to them “Have a Power of Attorney?” paired with a visual of the guide on a phone screen, so they know exactly what they’re getting.
We’ve placed a strong call to action right in the centre: Download our free guide today.
From there, we’re able to collect leads cost-effectively, build the email list, and retarget them with a more direct message about the product.
We’ve been testing a range of variations, playing with layouts, language, visual hierarchy and motion, but the core creative concept stays the same: make it obvious who the guide is for, show them what they’ll get, and make the next step irresistible.
