The Growth Strategy Behind The Success Of Harvey Ai
Start with the number everyone can see. Harvey's paid search runs at $1,377 a month for 333 visits across 65 keywords, and t...
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Clay invented the job title that buys Clay
Every good CMO knows what Clay is: a spreadsheet that pulls enrichment from a couple of hundred data providers and pushes th...
Two of the best free tiers in software just sold for utility money
Airtable went to Bending Spoons at $1.285 billion in enterprise value. Five weeks later, Miro went to the same buyer at $1.3...
Granola grew to $1.5bn by refusing to join the meeting
The standard telling is that Granola grew on word of mouth because the product is lovely, which explains nothing. Plenty of ...
The SDR arbitrage is over
The SDR/AE/CSM split was a media buy wearing an org chart. The seat was the ad unit, the sequence was the creative, and the ...
The Growth System Behind Clay's $3.1BN Valuation
Most companies talk about growth marketing as channels, campaigns and CAC efficiency. Clay is more useful to study as a syst...